Year
2022
Client
Double Stitch
Category
Video, Experiential
Product Duration
1 Month
Bedsure, a powerhouse in Amazon bedding sales, was spinning up Double Stitch, a direct-to-consumer sister line positioned as “luxury-hotel feel, everyday price.” Because the name was brand-new, consumer trust was zero. Bedsure asked us for a launch asset that would instantly give Double Stitch credibility, prove its softness claim, and highlight its surprisingly low price tag, without the slick, studio-perfect vibe that often triggers skepticism among value-hunters.
We knew proof beats promise. So instead of preaching sheet specs, we took the product straight to the people. A custom “Talk Sheets” pop-up cart, stacked with Double Stitch sets and leading competitors, rolled through Dallas’s busiest pedestrian zones. Passers-by were invited to squeeze, slide, and even flat-out lounge on each option while we filmed their unfiltered takes. The hook: we saved brand names and prices for a final reveal, capturing authentic surprise when folks learned the coziest pick was also the most affordable.
Over two shoot days our four-person crew captured handheld vox-pops, overhead drone sweeps, and on-the-fly macro B-roll of thread texture.
The “Talk Sheets In The Streets” video amassed 112 K YouTube views in its first month, driving a 27 % click-through rate to Double Stitch’s landing page and a measurable lift in add-to-cart conversions (Bedsure internal data). Social comment threads praised the “no-BS street test” as refreshingly honest, and Dallas locals continued sharing sightings of the cart long after the shoot—doubling as organic out-of-home buzz. For us, the project proved that real-world authenticity paired with smart post-production can launch a fledgling brand with both heart and hard evidence.
