Year
2020
Client
OnePlus x Fortnite
Category
Digital
Fortnite was already a cultural phenomenon, but the mobile gaming experience had always been limited by device performance. OnePlus saw an opportunity to redefine what was possible on Android, delivering console-level speed and responsiveness on a smartphone. The challenge was twofold:
Technical: Work with Epic Games to push Fortnite on Unreal Engine to a groundbreaking 90FPS on OnePlus devices.
Creative: Tell a compelling story that would resonate with gamers worldwide, showcasing OnePlus as the ultimate mobile gaming phone.
We leaned into the passion and authenticity of the gaming community, partnering with key Fortnite influencers to build credibility and excitement around the launch. A dedicated landing page highlighted the unmatched 90FPS experience, while a custom, limited-time "Bhangra Boogie" emote gave OnePlus users exclusive in-game bragging rights. Our messaging positioned OnePlus as not just a phone brand, but a brand made for gamers—delivering speed, smoothness, and an edge no other Android device could match.
Partnership Strategy: Months of collaboration with Epic Games to optimize Fortnite for OnePlus 8 Series devices.
Digital Experience: A bespoke landing page with detailed product-performance storytelling and direct download access to Fortnite via Game Space.
Influencer Activation: Top-tier gaming creators amplified the launch across YouTube, Twitch, and social media.
Exclusive In-Game Content: The Bhangra Boogie emote—first available on OnePlus devices—offered a tangible, shareable way for players to show off their OnePlus connection.
The campaign positioned OnePlus as a pioneer in mobile gaming performance, achieving:
First-ever 90FPS Fortnite gameplay on a smartphone—an industry milestone.
Widespread gamer adoption and positive sentiment, with global tech and gaming press coverage spotlighting OnePlus as the go-to device for serious mobile gamers.
A successful model for future OnePlus gaming partnerships, cementing the brand's reputation as an innovator for power users.
