Year
2023
Client
David Piagure
Category
Web Design
Product Duration
3 - 4 Weeks
Futuri is widely known inside the broadcast world for AI breakthroughs like AudioAI™, TopicPulse®, and RadioGPT, all driven by founder / CEO Daniel Anstandig’s two-dozen patents and industry clout. Yet its public website felt anything but trail-blazing: dated templates, generic stock art, and an information architecture that buried its most compelling tools undermined perceptions of credibility and innovation. Prospective enterprise clients who arrived expecting “the AI leader in media tech” instead saw a mid-tier SaaS site, eroding trust at the very first touchpoint. Futuri asked Ten16 to rebuild the entire experience so it looked—and read—like the category-defining innovator it truly is.
Our audit showed that Futuri’s product names (“AudioAI,” “SpotOn,” “TopicPulse”) already carried futuristic equity; the site simply needed a design system that matched. We anchored the rebuild on the brand line “What’s Next.™” and designed an interface that feels as intelligent as the software: deep-space gradients, neural-network particle animations, and a dark-mode canvas punctuated by bright accent hues that reference Futuri’s waveform logo. Copy shifted from feature lists to outcome-led messaging (“Hire an AI to uncover consumer insights”) to mirror how media execs buy solutions. Finally, a new IA grouped products by newsroom and revenue workflows, turning a once-cluttered menu into a guided tour from curiosity to demo request.
Over a six-week sprint we delivered: (1) a modular Figma component library with 40+ reusable blocks; (2) responsive prototypes stress-tested across eight breakpoints; (3) a motion-graphics kit of WebGL scenes for hero sections; and (4) SEO-ready copy rewritten around high-intent keywords like “AI radio software” and “audience growth tools.” Close collaboration with Futuri’s dev team ensured Webflow hand-off required zero re-coding. Because their products iterate quickly, we built a CMS-driven “Product Snapshot” system that lets marketers update screenshots and spec sheets in minutes, no designer needed.
Within 90 days of launch Futuri saw a 38 % drop in homepage bounce, a 2.1× lift in average session duration, and a 52 % increase in demo-request form completions (internal GA4 data). The refreshed look became a talking point in sales calls (“Your site now feels as advanced as your tech,” per one Sinclair Broadcast exec) and set the visual benchmark for upcoming product-specific microsites. Most telling, founder Daniel Anstandig called the redesign “the external expression of the future we’re building”, solidifying our team as Futuri’s go-to partner for brand-level storytelling.
