Year
2022
Client
OnePlus x Google Play
Category
Campaign
Product Duration
2 Months
Flagship smartphone launches are noisy and spec-driven. OnePlus needed a narrative that cut through the clutter, reached younger gaming audiences, and demonstrated the phone’s real-world performance—without a massive traditional media buy.
We flipped the script from “hardware first” to “player first.” By teaming up with Google Play, we built a story around instant access to top mobile games on launch day. Brawl Stars, chosen for its global fan base and esports credibility, anchored the video creative, while subtle Google Play branding legitimized the partnership and expanded reach beyond OnePlus’s core tech community.
Hero Film (60 sec): cinematic spot blending live-action, gameplay captures, and kinetic VFX to dramatize “download → play → dominate” on the OnePlus 10 Pro.
Social Cut-downs (15-30 sec): platform-native edits for YouTube, Instagram, TikTok, and Twitter.
Role: Creative Director, drove concept, pitch, storyboard, post-production.
The campaign reframed the OnePlus 10 Pro as the go-to phone for serious mobile gamers—earning organic coverage from gaming influencers, boosting launch-week social engagement by double digits, and contributing to one of OnePlus’s fastest preorder sell-outs for a Pro-series device
