Year
2022
Client
OnePlus
Category
3D Animated Video
Product Duration
3 Months
When OnePlus introduced HyperBoost to the OnePlus 10 Pro, the brief was simple but high-stakes: prove to serious mobile gamers that this secret-sauce tech translates into real-world wins. Specs alone wouldn’t cut it, HyperBoost had to feel visceral, fast, and undeniable in under 30 seconds, while remaining flexible enough for snack-size paid ads. We were tasked to craft a launch film that would excite esports fans, reinforce the phone’s performance pedigree, and stand apart in a sea of conventional product demos.
Gamers don’t just want to hear about milliseconds; they want to feel them. We built a futuristic duel between two avatars hurtling through a neon arena, each environmental obstacle representing common mobile bottlenecks like frame-rate drops and input lag. At the story’s climax, the OnePlus player activates HyperBoost, triggering a dramatic shift to ultra-smooth slow-motion while the rival stutters. UI overlays call out GPA Frame Stabilizer and O-Sync 3.0 in real time, making the tech benefits explicit without breaking the narrative flow. Bold red/teal lighting, particle acceleration trails, and rhythmic bass hits kept the energy locked to competitive-gaming culture.
Our 3D team modeled custom characters in ZBrush, built the arena in Cinema 4D, and rendered with Redshift. We delivered a 30-second hero, 15-second cut-downs, and 6-second bumpers across 9×16, 1×1, and 16×9 formats, plus layered project files so OnePlus APAC teams could localize supers in nine languages without rendering. Agency credit: Transparent House
The campaign earned Featured Animation and Motion Graphics honors on Behance, pulling in 74 K views within the first week and sparking write-ups in Android Authority and GSM Arena that praised its “console-grade polish.” Social ads clocked a 42 % view-through rate, well above OnePlus’s benchmark, and click-throughs to the 10 Pro product page jumped 31 % during flight. Most importantly, community forums cited the spot as proof that HyperBoost wasn’t marketing fluff but a competitive advantage they could see. For our team, it underscored our belief that tech stories hit hardest when they’re experienced, not just explained.
