Year
2025
Client
TL;DR
Category
Video
Product Duration
3 - 4 Weeks
TL;DRa platform that turns long-form video streams into bite-sized, shareable highlights—was gearing up for its public debut on Product Hunt, a community where first impressions decide your trajectory. They needed a launch asset that could instantly communicate the product’s value, feel native to the tech-savvy PH audience, and spark enough excitement to cut through a crowded feed of daily launches. That meant distilling a complex, AI-driven workflow into a story anyone could grasp—in under three minutes.
We centered the narrative on the pain point every creator knows: hours of unedited footage no one has time to watch. From there, we built a “Problem → Magic Moment → Payoff” arc, opening with a Twitch-style founder intro to ground the story in authenticity, then gliding into motion-graphics-driven UI walkthroughs that let the product do the talking. Voice-over copy stayed conversational and benefit-first, while dynamic text callouts highlighted key features like VoiceClipping and automatic AI highlights. The palette and typography leaned into TL;DR’s playful brand, but we paired it with sleek, minimal motion to underline technical credibility.
Working in a sprint, we scripted, storyboarded, and produced the video in just two wee Our team blended captured founder footage with layered UI animations and macro transitions to keep energy high and retention strong. A modular file structure let TL;DR swap screenshots as the product evolves without re-rendering the entire piece, future-proofing their launch asset.
On launch day TL;DR’s video sat atop their Product Hunt listing, driving curiosity and click-through. The result: a 5-star community rating, 263 new followers, and a surge of early-adopter sign-ups, all within 24 hours. Beyond raw numbers, the video set the tone for how TL;DR tells its story: clear, confident, and creator-focused. For Ten16, it’s proof that tight storytelling and smart design can turn a complex SaaS debut into a must-watch moment and real traction.
